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B. Independence and Objectivity.
#analyst-notes #code-of-ethics-and-standards-of-professional-conduct

Example 3

You are asked by a firm's executives to issue favorable recommendations to secure the client's business. you should review and make the recommendation based on your own independent and objective view.

You may experience pressure from your own firm to issue favorable reviews of certain companies. In a full-service investment house, the corporate finance department may be an underwriter for a company's securities and not want to antagonize that company by publishing negative research reports.

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