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#6-principles #69-ways-to-influence #authority

This is why you always see so called doctors and celebrity figures used in marketing. We unconsciously see them as being of higher authority and therefore their opinion and decision is a better one for us too.
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Any attempt to influence someone in any direction will be instantly more powerful and effective if the person being influenced perceives the person influencing to be of higher authority. This is why you always see so called doctors and celebrity figures used in marketing. We unconsciously see them as being of higher authority and therefore their opinion and decision is a better one for us too. This principle doesn’t serve us in society today as it once did, but you can use it to your advantage by thinking how you can give the impression of having authority. This mi

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p17


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