Our proposed model informs managers on both short- and long-term forecasts of individual customer behavior and helps to timely uncover business opportunities as well as potential customer defection.
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Open it emonstrate how firms operating in non-contractual business settings can benefit from the automatic feature extraction capabilities of deep learning models for predictive customer base analysis. <span>Our proposed model informs managers on both short- and long-term forecasts of individual customer behavior and helps to timely uncover business opportunities as well as potential customer defection. <span>